Discrimination Problems

A problem facing human kind that I will start out with is discrimination and racism. For as long as humans have interacted on our planet, there has been discrimination. To me, discrimination is the act of treating individuals unequally because of a group or culture that one lives by. Everyone has been discriminatory at some point in his or her life, sometimes while not even knowing it, but it still needs to be thrown out of our society. In the late 1950†³s, discrimination acts ended against minority groups in a court of law; but did they? Today, some will still say that discrimination against any different type of ethnic group or organization will never just go away. How can a group/organization, educated or non-educated believe that a certain group that they abide by is superior to that of another? And is this still looked at as an acceptable way of living to some, or in some places? An example of an openly racist configuration is the Ku-Klux-Klan. Although most of our country is not supporting such a group, they are still given the right to voice their hatred. How is our nation ever supposed to improve and sustain peace when people are blaming others for something that we have all brought upon ourselves? Another problem I think our humankind is facing is lack of freedom and excess of social control. At this point in my life I am going through a very confusing stage of questioning. Questioning my values, my boundaries, my potential, basically my life in general. Often, I ask myself, â€Å"What the hell were we put on this planet for†? Was it to do what our society is showing us to do? -Or have we all gone completely mad? Who said that we need to succeed and compete, and sometimes make ourselves unhappy to achieve something that we are told is right? Who came up with having our whole world centered at education and goal oriented scholars? Where has the freedom really gone, and what will it lead to-certainly nothing more than what we have now. If freedom is being able to study what one wants and being able to work where one wants, as whatever one wants, these definitions of freedom are still centered around only one way of life-An organized society. True- our world would be beyond chaotic if one should pull the plug on rules, regulations and organization, but has anyone ever brought forth any kind of â€Å"what if†¦ â€Å"?. What would our world be if success and education were not looked at as the â€Å"appropriate and better† way of life? People would be able to live as they choose without the worries of fitting into any kind of society in which they did not want to fit into? What I am asking or yet proposing in a sense is what are we aiming for, and how excessive is our social control going to get? Does anybody have a certainty that what we are doing is in fact correct- if so, I†d like to meet him or her, and have Materialism is another one that I am going to take a shot at. This subject I can†t say I†m exactly fit to write about but it†s something of interest to me, which makes it somewhat of a â€Å"problematic subject† in my book. Materialism to me is our world looking at and making assumptions and opinions about the wrong thing, either the subject being money/success, man-made objects, social upbringing, education or whatever. I have never had a direct problem with materialism only because I have never been confronted or even in discussion with that subject. I grew up in a very materialistic environment and only now am realizing that it is a problem for our society. Where I grew up, in a suburban, upper-class township, everyone forms opinions on everyone by the external view of someone. As I have said above, how much money? Are they attractive? Who are their parents? And so forth. I had never been exposed to anything but that until now, and I am learning that not everyone is like that, so it†s not as much of a problem in some places than in others, although the places with heavy materialistic views and ways of life are not educated enough about this subject to know that materialism is wrong. These are just three of the many things that I think are problems facing human kind in the future and even right now.

Typical Course of Study for 12th Grade

Typical Course of Study for 12th Grade In their last year of high school, most students are wrapping up required courses, shoring up any weak areas, and using electives to explore potential career options.   College-bound seniors may need guidance  in selecting the best courses to support their secondary-education plans. Some students may be planning a gap year to allow themselves time to figure out their next steps while others may be going directly into the workforce. Because 12th-graders plans can vary so widely, its essential to help them customize their coursework for their final high school credits.   Language Arts Many colleges expect a student to complete four years of high school language arts. A typical course of study for 12th grade includes literature, composition, grammar, and vocabulary. If a student has not completed British, American, or World Literature, senior year is the time to do so. A focused study of Shakespeare is another option, or students may choose from other books recommended for high school seniors. It is common for students to spend a semester each researching, planning and writing two in-depth  research papers. Students should learn how to complete a cover page, cite sources, and include a bibliography.   It is also wise to use the time when theyre writing their research papers to ensure that students have a strong working knowledge of standard computer software and programs used to format and print their document. This may include word processing, spreadsheet, and publishing software. Students also need to continue writing a variety of essay styles across the curriculum on a wide range of topics. Grammar should be incorporated in this process, ensuring that students understand the difference between formal and informal writing, when to use each, and how to use correct grammar, spelling, and punctuation in all types of writing. Math By 12th grade, most students have completed Algebra I, Algebra II, and geometry. If they have not, they should use their senior year to do so.   A typical course of study for 12th-grade math includes  a solid understanding of algebra, calculus, and statistics concepts. Students may take classes such as pre-calculus, calculus, trigonometry, statistics, accounting, business math, or consumer math. Science Most colleges expect to see only 3 years of science credit, therefore a fourth year of science is not required for graduation in most cases, nor is there a typical course of study for the subject. Students who have not already completed 3 years of science should work on completion during their senior year. Students who are going into a science-related field may wish to take an additional science course. Options for 12th-grade science include physics, anatomy, physiology, advanced courses (biology, chemistry, physics), zoology, botany, geology, or any dual-enrollment college science course.   Students may also wish to pursue purely interest-led courses in the science field, such as equine studies, nutrition, forensics, or horticulture. Social Studies As with science, most colleges expect to see only 3 years of social studies credit, so there is no standard course of study for 12th-grade social studies. Students may be interested in elective courses that fall under the category of social studies such as psychology, sociology, anthropology, geography, world religions, or theology. If they have not previously studied them, the following topics are good options for 12th grade: principles of U.S. government; primary documents of the U.S.; United States agriculture; urbanization; conservation; business and industry in the U.S.; propaganda and public opinion; comparative governments; comparative economic systems; consumer education; economics; and taxation and finance. Students may also wish to study topics such as international relations and organizations and  American foreign policy or take a dual-enrollment college course. Electives Most colleges expect to see at least 6 elective credits. College-bound students should consider courses such as foreign language (at least two years of the same language) and the visual and performing arts (at least one year of credit).   Students who are not college-bound should be encouraged to earn elective credit in areas of potential career interest. Students can study almost any topic for elective credit.   Some options include graphic design, computer programming, digital media, typing, public speaking, debate, home economics, test prep, or drafting. In many cases, students can count work experience for elective credit. Many colleges also expect to see at least one year of physical education credit and one semester of health or first aid.

31 Beautiful Quotes to Say, I Love You

31 Beautiful Quotes to Say, I Love You The three simple words, I love you, might not seem like enough to really express how you feel. After all, how can a measly 10 characters (including spaces) adequately plumb the depths of your soul? Tell that special someone whats in your heart with some eloquence and grace after getting some ideas from some famous romances- and romantics- through the ages. Hearing thoughtful words never gets old, even if your sweetie already knows your love is true. George Moore George Moore was a 19th-century Irish poet. It is said that he was in love with Lady Cunard  and had a secret relationship with her. Although Moore was keen to dedicate a novel for his lover, Lady Cunard did not want to publicize their relationship. Eventually, Moore convinced Lady Cunard to let him write a dedication to her in his novel  Heloise and Abelard. However, Lady Cunard made sure that Moore only mentioned her as Madame X and did not use her real name. This quote is from a collection of his letters that were published as Letters to Lady Cunard published in 1957: The hours I spend with you I look upon as sort of a perfumed garden, a dim twilight, and a fountain singing to it. You and you alone make me feel that I am alive. Other men, it is said to have seen angels, but I have seen thee and thou art enough. Elizabeth Barrett Browning and Robert Browning Elizabeth Barrett was a well-known poet even before she met her future husband,  Robert Browning. An invalid and a recluse, Elizabeth had found her true love. The 573 letters they wrote to each other started in 1845 with Robert writing to say how much he enjoyed her work. The couple fell deeply in love, but their relationship was frowned upon by Elizabeths strict and dominating father. On September 12, 1846, they eloped. After the wedding, Elizabeth returned home  but kept her marriage a secret. Eventually, she fled with Robert to Italy and never returned to her fathers home. This quote reflects her deep love for her husband: I love you not only for what you are but for what I am when I am with you. Robert didnt hide his feelings either: So, fall asleep love, loved by me...for I know love, I am loved by thee.   King Henry VIII King Henry VIII and Anne Boleyn were an unlikely match. Their desire to marry was the root cause of the separation of the Church of England from the Roman Catholic Church, which would not grant him a release from his first marriage. King Henry VIII was so besotted by Anne Boleyn that he chased her until she agreed to marry him. He wrote Anne in a love letter in 1528: I beseech you now with all my heart definitely to let me know your whole mind as to the love between us... More Famous Words  of Love Love letters of most people remain private, unless, of course, you become famous. From Johnny Cash to June Carter Cash You’ve got a way with words and a way with me as well. The...ring of fire still burns around you and I, keeping our love hotter than a pepper sprout.   We get old and get used to each other. We think alike. We read each others minds. We know what the other wants without asking. Sometimes we irritate each other a little bit. Maybe sometimes take each other for granted. But once in a while, like today, I meditate on it and realize how lucky I am to share my life with the greatest woman I ever met. You still fascinate and inspire me. You influence me for the better. Youre the object of my desire, the #1 Earthly reason for my existence. Herman Hesse If I know what love is, it is because of you. Charlie Parker to Chan Woods   Beautiful is the world, slow is one to take advantage. Wind up the world the other way. And at the start of the turning of the earth, lie my feelings for thou. Herbert Trench Come, let us make love deathless. Woodrow Wilson, to future wife, Edith You have the greatest soul, the noblest nature, the sweetest, most loving heart I have ever known, and my love, my reverence, my admiration for you, you have increased in one evening as I should have thought only a lifetime of intimate, loving association could have increased them. Rockwell Kent to wife, Frances And as I love you utterly, so have you now become the whole world of my spirit. It is beside and beyond anything that you can ever do for me; it lies in what you are, dear love- to me so infinitely lovely that to be near you, to see you, hear you, is now the only happiness, the only life, I know.   Cassandra Clare, City of Glass I love you, and I will love you until I die, and if theres a life after that, Ill love you then. Prince Albert to Queen Victoria Even in my dreams I never imagined that I should find so much love on earth.  How that moment shines for me still when I was close to you, with your hand in mine. Pearl S. Buck I love people. I love my family, my children†¦but inside myself is a place where I live all alone and thats where you renew your springs that never dry up. Jessie B. Rittenhouse My debt to you, Beloved, Is one I cannot pay In any coin of any realm On any reckoning day. John Keats   My dear Girl I love you ever and ever and without reserve. The more I have known you the more have I lov’d....Can I help it? You are always new. The last of your kisses was ever the sweetest; the last smile the brightest; the last movement the gracefullest. When you pass’d my window home yesterday, I was fill’d with as much admiration as if I had then seen you for the first time...No ill prospect has been able to turn your thoughts a moment from me. This perhaps should be as much a subject of sorrow as joy- but I will not talk of that. Even if you did not love me I could not help an entire devotion to you: how much more deeply then must I feel for you knowing you love me. My Mind has been the most discontented and restless one that ever was put into a body too small for it. I never felt my Mind repose upon anything with complete and undistracted enjoyment- upon no person but you. When you are in the room my thoughts never fly out of window: you always concentrate my whole senses.   Cole Porter Birds do it, bees do it, even educated fleas do it; let’s do it, let’s fall in love. Mark Twain to Olivia Langdon Out of the depths of my happy heart wells a great tide of love and prayer for this priceless treasure that is confined to my life-long keeping. You cannot see its intangible waves as they flow towards you, darling, but in these lines you will hear, as it were, the distant beating of the surf. Ralph Waldo Emerson Thou art to me a delicious torment. Ronald Reagan to Nancy Reagan When you arent there Im no place, just lost in time and space. I more than love you, Im not whole without you. You are life itself to me.  When you are gone Im waiting for you to return so I can start living again. Stephen King The most important things are the hardest to say, because words diminish them. Frida Kahlo to Diego Rivera I’d like to paint you, but there are no colors, because there are so many, in my confusion, the tangible form of my great love. Anonymous So many times I thought I would never find someone to love me the way I needed to be loved. Then you came into my life and showed me what true love really is! Beth Revis, Across the Universe And in her smile I see something more beautiful than the stars. Ernest Hemingway to Marlene Dietrich I cant say how every time I ever put my arms around you I felt that I was home. Napoleon Bonaparte to Josà ©phine de Beauharnais The charms of the incomparable Josephine kindle continually a burning and a glowing flame in my heart†¦I thought that I loved you months ago, but since my separation from you I feel that I love you a thousand fold more. Each day since I knew you, have I adored you more and more. Victoria Michaels, Trust in Advertising I won’t lie to you. We aren’t going to ride off into the sunset together and have everything fixed overnight. I know that, and I think you do too. But I’m willing to work at it, if you are. I do love you. I mean that with every cell in my body, every breath that I take. I think you’re worth it. I think we’re worth it. I think you could be the great love of my life, Vincent Drake. Richard Burton to Elizabeth Taylor My blind eyes are desperately waiting for the sight of you. Ludwig von Beethoven to Immortal Beloved Even in bed my ideas yearn towards you, my Immortal Beloved, here and there joyfully, then again sadly, awaiting from Fate, whether it will listen to us. I can only live, either altogether with you or not at all.   What longing in tears for you- You- my Life- my All- farewell. Oh, go on loving me- never doubt the faithfullest heart Of your beloved L Ever thine. Ever mine. Ever ours.​

SWOT Analysis Essay Example | Topics and Well Written Essays - 750 words - 2

SWOT Analysis - Essay Example The Microsoft mission is â€Å"to help people and businesses throughout the world realize their full potential†. The implied vision is to be the preferred provider of software , devices and services for people as Microsoft fulfills that mission (Microsoft, 2013). One goal that can be addressed with the use of a strategic plan is to continually aim for a diverse and inclusive workplace. On the other hand, the goal to provide tools and services to partners in a particular market, such as Finland, can be addressed with an operational plan (Microsoft, 2013; Brown, 2013). The company has deep financial strengths and a diversifying product and services portfolio, with its traditional cash cows Windows and Office being complemented by healthy growth in areas such as servers and tools, as well as its entertainment assets that include Xbox. It is also starting to flex its muscles in cloud computing, and mobile computing. Its large revenues and large profit margins coupled with aggressive investments in acquisitions and R&D, together with its wide presence in a large number of related technology areas, make Microsoft a bulwark of strength (Microsoft, 2013; CNN, 2012; Google, 2013; Capital Traders Group, 2013). While the company has monopoly control of large swaths of computing in enterprises and in personal computers, it is lagging severely in mobile computing and in many facets of online computing, including search and social media. These translate to poor positioning moving forward in the fastest growing areas of computing, with Google and Apple leaving Microsoft behind. These are areas of weakness that Microsoft have been slow to act on, and catch up with the big players in those spaces (Vousvounis, 2013). There are many opportunities for Microsoft moving forward, among them opportunities to get cloud computing right, as well as

MGR #7 Essay Example | Topics and Well Written Essays - 250 words

MGR #7 - Essay Example It is evident that grace contributes to transforming us from our presumed commitment to God to a condition of delight as emphasized by Joanne. Additionally, the idea that grace is at the disposal of man to utilize in establishing a relationship with God was quite liberal. The author stresses on the use of human abilities in altering their ways. According to how the author presented her thoughts, it is noted that her book reflects her aspirations for others to reform their insights into Gods grace. She aspires that people use their abilities to change their ways God. Grace is a property of the Supreme Being demonstrated in the salvation of sinners. The Christian expectations often hold that there is an action in the relationship that exists between God and people in a way that must be seen through supernatural understandings. As much as grace is available for optional use by whoever wishes, the framework jeopardizes the salvation process as it makes Christians continuously lag behind in their spiritual

Korean Airline Porter's 5 Forces Coursework Example | Topics and Well Written Essays - 500 words

Korean Airline Porter's 5 Forces - Coursework Example The customers of KAL include passengers, corporate organizations as well as other actors in the aircraft industry among others. The table below highlights the industry analysis that constitutes Porter’s five forces that can impact on its operations. KAL has a total of 149 aircraft and is the largest in terms of consumers and it specializes in offering services in the following sectors: Passenger services, components and parts, aerospace services as well as cargo (KAI). However, there are other competitors in the aviation industry which include the following: Asiana Airlines which is the second largest airline in Korea, currently operating a total of 83 aircraft, on top of that, there are also five Low Cost Carriers (LCC): Jeju Air, Jin Air, Air Busan, Eastar Jet, and T’Way Air. Though KAL is the largest airline, the existence of rivalry among the other existing players cannot be ignored. It poses a threat to the airline. As noted above, there are six other competitors in the aircraft industry which entails that the threat of substitutes is high. For instance, â€Å"In 2013, 4.9 million international travelers, or 9.6% of all international travelers, used LCCs,† (KAI). The number of passengers using LCCs has dramatically increased which means that they can switch from KAL to these low cost planes. On the other hand, the consumers have the power to determine prices since they can easily switch to low cost careers and this in turn can force Korean Airlines to review its prices downwards. According to KAI, the bargaining power of suppliers is low as a result of the fact that â€Å"all U.S. aerospace exports are duty-free as of March 15, 2012, and as a result of the implementation of the Korea-U.S. FTA (KORUS).† This means that this trade agreement between the two countries is specifically meant to protect the interests of both nations. Prices are regulated at acceptable levels

Additional Elements Of The Extended Marketing Mix Marketing Essay

Additional Elements Of The Extended Marketing Mix Marketing Essay This essay looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, the essay develops marketing mixes for Deans Leisure Centre to meet the needs of different target groups. Explain how products are developed to sustain competitive advantage. Sustainable competitive advantage is the focal point of a corporate strategy. It allows the maintenance and improvement of an enterprises competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices see (Appendix 1). When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. Porter identified two basic types of competitive advantage and cost advantage. See (Appendix 2) When an organisation introduces a product into a market they must consider: who is the product aimed at, what benefit will customers expect, how does the firm plan to position the product within the market and what differential advantage will the product offer over their competitors. Kotler suggested that a product should be viewed in three levels: Core Product, Actual Product and Augmented product. See Deans product levels in (Appendix 3). However, for a product to be able to sustain competitive advantage the term New Product Development has been developed. This has been invented to check and develop the viability of a product which is new to a market. Deans think about term of new product development in order to sustain or build a competitive advantage. To do this Deans follow (NPD) processes, see (Appendix 4). Deans is the market leader in providing different products like gym, spa and hydrotherapy pool as there are no competitors in this sector. There good image makes the organisation more strong. Deans is providing good quality products with qualified staff, good atmosphere and hygienic environment. Motivation level of staff is very high which make the organisation more prosperous. They have enough resources for operating different activities of the organisation. They have created good image in customers mind another big strength and even a competitive advantage is the fact that they have a full service gym; Deans can market too many different segments that other gym cannot do. For example, Deans is open to all staffs, students and community much easier than other fitness centres because most of the people are not good financially so they can attract by their low prices with good quality gym services. They are providing high range of products comparatively with low prices. Explain how distribution is arranged to provide customer convenience. Distribution really plays a very important role in enhancing the convenience of the customers therefore; distribution system of a company can appear as a major competency for the company. There are four elements of marketing mix including product, price, promotion and place. The distribution comes under the place category and the companies develop proper distribution system because accessibility of the customers enhances the potential sales for a company. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer. For example, Deans already has its location so will therefore look at the need and wants of its customers in this area, with staff and students of the college. If Deans does not outsource its distribution services then customers may not willing to get them. They must distribute the product to the user at the right place at the right time. Deans consider on its overall marketing objectives to be efficient and effective. Explain how prices are set to reflect an organisations objectives and market conditions. One of the aspects in the marketing mix is pricing. This part of the 7 Ps are the one creating revenue and which is also why it is important that an organisation chooses the correct price. The price is determined by the discovery of what the customer finds reasonable and this is also why a lot of organisations chooses to do researches of the consumers opinions before the product goes to the markets. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing is one of the most important elements of the Dean Gym marketing mix, as it is the only mix, which generates a turnover for the Deans. The gym can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve, see below: Penetration pricing: Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price Skimming pricing: The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. Competition pricing: Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher. Discount pricing: This involve offering a reduced price of certain types and groups of customers. Variable pricing: An organisation can very price by customer types, level and quality of service, times and days, seasons and so on. Cost-plus pricing: Here the firm add a percentage to costs as profit margin to come to their final pricing decisions. Convincing consumers to try a new product or service is one of the biggest challenges small businesses face. Marketing can be especially difficult for membership like gyms because consumers may be wary of committing to a recurring fee. Dean Gym use pricing tactic to help build a base of customers. As there are such competitors of Deans gym which could compete with the quality of gym produced at Deans, therefore the pricing strategy adopted by Deans gym is discount pricing. Dean uses free trials because some people simply will not spend money on a gym membership unless they can try it out first, which is why they give two months free membership and it can give customers the opportunity to see if a facility suits their needs. They offering low introductory rates because it is another tactic that Dean Gym can use to attract new customers. For example, Dean has monthly membership, where members pay monthly straight out of their bank account and with no contract. They also has annual adva nce, with this option customers pay for their membership for the year up front, but they will give them two months free. Deans offer 10% discounts for families and children. Families and children often go to the gym together, which can make gym membership a group decision. However, pricing strategies can improve Deans customer loyalty and ultimately lead to better membership numbers. Illustrate how promotional activity is integrated to achieve marketing objectives. These activities are performed in order to awake and aware the consumers about the product. Promotion being a feature of marketing mix consists of communication among the consumer and supplier of that product. Promotional activities are important factor because it tells the consumer about the product from different regions and it becomes difficult in selling a product if they are not being anticipated in the market through different promotional activities. The promotional mix consists: Advertising: Presentation of the product which is wanted to be promoted- this can be done by for example bill boards, banners or posters. The advantages are: advertising can inform people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. Personal Selling: This can be done by a company by training their sales team to know all need to know about the product so it can be sold by a presentation. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion: Here it is communicated in a time limited way to increase consumer demand by for example contests, samples or trade shows. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations: This can be paid or non paid stimulations of a product. This can be a product represented in for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing: This aspect is a way to reach the consumers directly, such as fliers or street advertising. It allow to target specific customer and it can be measureable, but it is hard to get as immediate of an impact when using direct marketing and it can be quite expansive. For example, for the promotion Deans adopt advertisement, public relations and internet marketing. Analyse the additional elements of the extended marketing mix Marketing mix has three additional elements: People, Process and Physical Evidence People: This refers to the people who are in direct contact with the customer such as staff. One of the crucial parts in selling a product is the staff and its service as lot of people rely on a good service before buying a product. The employees should have the appropriate interpersonal skills, attitude and knowledge of the product. Some companies make sure to train their staff to ensure the service the customer is seeking for- this can be done by guidelines of selling or training schools in selling. For example, the employees in Dean Gym have a standard uniform and Dean specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers. Process: This concerns the process of delivering a service. It is crucial that the company delivers as easy as possible and completing a sale without any unnecessary steps. Dean has a number of processes involved in making marketing effective in organisation e.g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling equipments. Physical evidence: This part of the mix is an essential part where consumers will base their decisions based on the service which is partly visible. This could be a members card, a friendly environment. Dean gym focuses on clean and hygienic interiors of its outlets and at the same time the interiors are attractive and the gym maintains a proper etiquette at its joints. The design, furnishing, layout and decoration of the gym chain as well as the appearance and attitudes of its employees will influence customer perceptions of the service quality and experiences. Plan marketing mixes for two different segments in consumer markets. Deans is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: Lower class, middle class, and upper class to identify their customers, Where Deans has planned to market a new product for a different segmentation so it needs to identify the consumers. After the segmentation Deans consider on the marketing mix its also called as the 4ps. Deans gym 4Ps: Product: Deans gym offers a variety of fitness equipment for both strength training and cardio. The gym has a state of the art fitness suite equipped with the latest Technogym Visio Web cardiovascular equipment. This allows customer to browse the web, watch television, read articles or update social network account whilst working out. If you prefer a group exercise programme timetable is available. See (Appendix 5) Price: Deans offer two different price sections for the gym, one for students and staff of the college at a reduced rate but with limited hours, these hours are designed to work around students courses and another that student/staff of the college can use over more hours and use more of the facilities. The gym then offers a scheme to the public of Bronze/Silver/Gold/Platinum. See membership options and price list in (Appendix 6) Place: Deans Sport and leisure is located at Knights Building, Lincoln College. This is a prime location for Lincoln college students and staffs to be target as an expansion of their current market share as it is within the college. See (Appendix 7) Promotion: Deans is currently using public relations and internet marketing, where they advertise through radio, magazine, news paper, and social network like Facebook, Tweeter, and their official website. Deans spa 4Ps: Product: Deans Spa is part of membership, where they offer spa pool with loungers, sauna, steam room, tropical shower, ice shower, foot spa. Additional packages include: Spa packages, dermalogica facials, massage, body treatments, hands and feet, salon. See (Appendix 8) Price: Deans offer three different price sections for the spa: senior spa therapist, spa therapist and student therapist. See (Appendix 9) Place: Deans spa is located at Deans Building, Lincoln College. Same as Deans gym students and staffs are their target market. Promotion: same as the gym, Deans spa also use radio, magazine, news paper, and social network and their official website to advertise their products. Illustrate differences in marketing products and services to businesses rather than consumers There are some characteristics to a service such as: lack of ownership, tangibility, intangibility and inseparability. Each of these needs to be taken into account when marketing a service. Customers cannot own and store a service like they can store a product. Services are used for a period of time. For example Deans gym have membership option where customers pay for option to use monthly and annually. A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customer for his/her satisfaction but in services he/she cannot because its intangible. For example, Deans gym provides a variety of products all related to the health, well being, and self-esteem of its members. Their tangible products include personal weight control, weight room, cardio, tanning, personal training, and a variety of drinks, supplements, and health items that all may be purchased at the Gym, but their intangible product is their services. Services cannot be separated from service providers. A product can be taken away from the producer but a service cannot be taken away as it involves the service provider. For example Deans provide group exercise such as strength training, cardio and dancing classes. On other hand, the marketer needs to analyse the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, marketers have to improve products to meet customers demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. Conclusion: For a company to be able to implement their marketing concept successfully the marketing mix is essential. After applying the three additional Ps it has enables the present service standard to be reached. This way a company will reach a bigger customer satisfaction as they reach their customers better in what they want and need to the easiest way for them to purchase the product. It is important when going into a different market that the companys marketing focuses on all of the different aspects in the tools of the marketing umbrella.