Bsc in Management Studies - Business Environment-Coursework- Coursework

Bsc in Management Studies - Business Environment- - Firstgrade - Coursework Example Report also discussed as to how Intel captured the personal computer processor market and completely revolutionized it. However, the emerging trends on mobile computing suggest that the Intel may be lagging behind in this segment of the business. Extensive competition in the chip business for the smart phones and tablet computers has resulted into the vanishing of Intel’s traditional competitive advantage in the market. Trends suggest that the manufacturing of personal computers- a segment where Intel is market leader despite the fact that it’s getting tough competition from AMD- is shrinking. This reduction into the personal computer manufacturing therefore could result into the loss of market share for Intel. The final section of the report discusses some of the strategic approaches which Intel can take to overcome the challenges posed by external environment. Introduction External business environment plays a key role in shaping the current and future strategies of a firm. Learning organizations therefore always attempt to understand and explore their business environment and subsequently adjust and develop their business strategies in such a manner which can offer them competitive advantage in that business environment. ... (Kew, & Stredwick, 2005, p14). Intel is the leading semiconductor chip maker in the world and is based in California, US. Intel works in an industry where technology rapidly changes and the overall pace of change is quite rapid. Such an environment therefore requires the firms like Intel to continue to develop and invest heavily in research and development. Further, the trends are shifting towards mobile computing and more and more new products are being introduced in the market almost providing the same functionalities like a computer but they are more mobile and light in nature. These trends therefore suggest that the semiconductor chip manufacturing industry may go through a radical shift. How these factors can affect Intel in future and how Intel should respond to them is what will be discussed in this report. This report will focus on identifying key priority issues faced by Intel and how these issues can affect Intel in short term. Intel Corporation Intel Corporation started it s operations in 1968 from California, US as a computer chip manufacturer. It mainly manufacturers the microprocessors used in most of the personal computers however, it also manufactures motherboards for the personal computers, network interfaces, portable flash memory chips, integrated circuits and other technologies which are used in the communication technology. (Argyris, 1999) Intel started to manufacture memory chips initially however; it shifted its focus during 1981 when it started to produce computer microprocessors. Intel is therefore also credited with the invention of silicon based microprocessor which has completely revolutionized the personal computer industry by offering it the speed and accuracy to perform complex tasks at relative ease. Intel’s